Walter Bear Learning

How to Use Mayer’s 12 Principles of Multimedia

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If you’re creating a training video, PowerPoint presentation, or eLearning course, how do you ensure your final product will be an effective learning resource?

You don’t want to spend hundreds of hours developing an eLearning only to find that your audience thinks it confusing and uninteresting.

To help us create the most effective multimedia learning experiences, Richard Mayer has developed a theory of 12 Principles of Multimedia Learning. Think of these principles as ‘guidelines’ as you develop your digital learning experiences – learning videos, eLearning courses, and instructor-led PowerPoint presentations.

This page about Mayer’s theory was created by Andrew DeBell, who is a training consultant and digital marketing strategist at Water Bear Learning.


How to Use Mayer’s 12 Principles of Multimedia