Google Analytics is one of the most popular digital analytics software.
It is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website which provides valuable insights that can help you to shape the success strategy of your business.
Today, almost all the businesses have an online presence through a website. Therefore, it becomes very important for you to learn the inner structure of your site to see whether it is accomplishing its purpose or not. For this, you need to know the details of what people do when they visit your website, how long they stay and what all pages do they visit on your website.
Irrespective of whether you are e-commerce website or an informative blog, you would definitely want to understand and study the behavior of your visitors to deliver better results.